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Materials maker Styron pulled back the curtain on eight new products at K 2010, with officials describing the new offerings as “game-changing technologies and new grades.”

The new products included:

• a high heat/high flow PC/ABS blend, a high flow/high module PC/PET/ABS blend and a high flow transparent polycarbonate, all for the TV enclosure market.

• the Inspire-brand at-press TPO system for auto parts.

• a next-generation environmental stress crack resistant grade of high-impact polystyrne for refrigerator liners.

• a customizable grade of Calibre-brand PC for LED lighting.

• a branched Calibre grade for clear sheet.

• CO2RE foaming technology for PS packaging.

“To do innovation well, you have to be attached to the market, so you can match it up with your technical ability,” President and CEO Chris Pappas said in an interview at K 2010. “It’s only through intimate relationships that you can drive technology quickly.”

Styron was formed earlier this year when Dow Chemical Co. sold its styrenics business to private equity firm Bain Capital for $1.6 billion. Styron had sales of $3.7 billion in 2009, with $2.2 billion coming from plastics.

The firm ranks as the world’s largest PS maker with a 14 percent market share, and is in the process of establishing a world headquarters in Berwyn, Pa.

Source: plasticsnews.com

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